Brief

  • Samsung launched new A series devices.
  • Brand Ambassadors are required to be well trained on the new A series devices .
  • The launch took place over the Easter long weekend as there is more foot traffic.
  • We activated nationwide across 50 MTN stores from the 2nd-4th of April.

Outcome

  • The activation was a success in terms of execution and sales achievement.
  • Gauteng sales: 35
  • KZN  sales: 90
  • Western Cape: 117
  • Outer Region: 117
  • Total Sales: 459