Field Marketing
Do you need to get in front of more potential customers, but traditional marketing methods don’t seem to be working? It’s no secret that the best way to reach potential customers is face-to-face. But it can be hard to find the time or resources to do this on your own.
With MegaWorxx being one of the top field marketing companies in South Africa, our experts can help you connect with more potential customers when they’re out and about. We have years of experience connecting brands with leads, and we know how to create field marketing campaigns that generate results.
What is field marketing?
Our tactical field marketing services are designed to generate interest in a product or service through direct interaction with potential customers. This type of marketing can take many forms, but it typically involves face-to-face interactions in high-traffic public areas such as shopping malls, trade shows, and festivals.
Field marketing agency teams usually consist of well-trained salespeople who know how to engage potential customers and overcome objections. In addition to generating leads, field marketing can also be used to increase brand awareness and build relationships with potential customers. When done correctly, field advertising is an extremely powerful marketing tool that can help businesses to achieve their objectives.
What is a field marketing strategy?
Your field marketing strategy is the overall plan for how you will market your product or service to customers in a specific geographic area. Aside from going out to customers in the field, sales and merchandising in-store can also form part of your field marketing strategy.
By working with store managers and employees, MegaWorxx can ensure that your products are well-represented and that customers have a positive experience when they interact with your brand. Sales and merchandising activities can also help to raise awareness of your brand and generate word-of-mouth marketing.
How our field marketing services can help you grow
These are just some of the many benefits of field marketing your brand can enjoy when you partner with MegaWorxx:
- Allows for personal interaction with potential customers
- Gives you the opportunity to see how customers interact with your product or service
- Lets you gather data and feedback from customers
- Provides face-to-face customer engagement that can lead to future sales
- Helps create brand awareness and loyalty among customers
- Allows you to gain insight into customer behaviour and trends
- Our agents can use the opportunity to upsell or cross-sell your products and services
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Our field marketing teams can be deployed in conjunction with several other MegaWorxx offerings
B2B field marketing – ideal for making connections with other brands at trade shows, expos, and networking events.
Warehousing
Constant Competitor activity
Field marketing is a comprehensive solution that covers all the bases when it comes to marketing and advertising your product or service. While not all the services listed on our website fall under field marketing, we can generally include them as value adds.
Let us help you grow with B2B field marketing
Field sales marketing is a fantastic way to directly interact with potential customers, see how they react to your product, and gather feedback that can help you improve your marketing strategy. Field marketing is also a highly effective tool to help create brand awareness and loyalty among customers.
MegaWorxx’s field marketing services can help you take advantage of all these benefits and take your brand to new heights. We can provide you with sales representatives and brand ambassadors, help with in-store merchandising and point of sale management, assist with auditing and compliance, mystery shopping, and much more.
Contact us today and see how our field sales marketing services can help you reach more of the right audience with creative campaigns tailored for your brand and industry!
Frequently Asked Questions
Find answers to some of the most common questions we get about what field marketing agencies do below.
What are field marketing activities?
Field marketing activities are promotional activities that take place outside of a traditional retail setting, such as in-store product demonstrations, trade show booth staffing, and street team marketing.
What does a field marketing team do?
A field marketing team is responsible for executing promotional activities in a variety of settings, including retail stores, trade shows, and other events. Field marketing is a great way to directly interact with potential customers, gather data and feedback, and create brand awareness.
What is field marketing in B2B?
B2B field marketing is a type of marketing that focuses on making connections with other businesses, usually at trade shows and networking events. B2B field marketing can be a great way to generate leads and build relationships with other businesses.
What is considered field marketing?
Field marketing is a type of marketing that involves promoting products or services in a variety of ‘real world’ settings, including retail stores, trade shows, and other events.
Field marketing vs digital marketing
Field marketing is when you promote your product or service in different brick and mortar locations, like stores, shopping malls, and at trade events. Having a physical presence, such as a store or an event, is also known as a “hard” form of marketing. Digital or “soft” marketing, on the other hand, is when you use the internet to promote your product or service.
What is field sales?
Field sales is the process of selling products or services in a face-to-face setting, outside of a traditional retail setting. Instead of waiting for customers to come to you, field sales agents go out and engage with the public directly, helping you reach audiences you otherwise couldn’t.
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