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Quality POS Collateral Installation Ensures Positive Client Experiences

We make sure everything goes according to plan, so you enjoy the sales figures you’re after.

What is POS Collateral and what do you need to consider?

What is POS collateral? 

Point of Sale (POS) or Point of Purchase (POP) marketing collateral refers to any kind of marketing or promotional display placed directly with the merchandise it’s advertising. 

One of the most common examples is found in grocery stores. If a particular brand is running a competition, they often show information about the contest on a display right there in the aisle where the product is available. 

Did you know? 

Originally, printed promotional materials like flyers and brochures were called marketing collateral – and the word is still used in this sense today. 

POS marketing collateral includes classic marketing displays like cardboard merchandise holders, hanging signs and banners, as well as modern electronic and interactive displays. In today’s high-tech world, tablets, touchscreens, and dynamic displays are a great way to draw the consumer’s attention and interest! 

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What is POS marketing?  

The primary goal of POS marketing is to encourage impulse purchases, and a cleverly executed POS installation does this really well! 

But there’s a bigger picture too – even if they’re not consciously aware of it, being exposed to marketing collateral helps build brand recognition and awareness. 

POS instore displays also encourage additional sales, by making customers aware of a special promotion such as a ‘buy two get one free’ deal, or a discount when purchasing more than one item.    

What are the benefits of Point-of-Sale displays? 

Whether you’re a new brand looking to acquire your first loyal fans, or an established business looking to reach new target markets, POS marketing collateral can give you the boost you need. 

Here are just some of the advantages and benefits of Point-of-Sale collateral:

  • Exceptional Return on Investment. Because POS instore bulk displays can be produced relatively cheaply, you can expect a generous ROI. 
  • Massive potential exposure. Grocery stores and shopping malls receive huge volumes of foot traffic. Even if just a small percentage of those shoppers actively engage with your display, your reach is significant. 
  • Get your message in front of ‘ready to buy’ customers. In a retail setting, consumers have their wallets at the ready! 
  • Draw attention to a new product. Colourful, impressive POS installations immediately make your offering stand out from the rest.
  • Increase brand recognition and encourage impulse purchases

Additionally, POS collateral gives you the chance to have a bigger conversation with your potential customers. While having attractive packaging is important, you’re limited to a certain amount of space for your messaging. 

With effective POS instore displays, you now have the freedom to go into greater detail, and inform consumers as to just why your offer is the best of the bunch!      

Types of POS collateral we offer

At MegaWorxx, we know businesses have very different goals, budgets, and target audiences. That’s why we strive to offer as many POS marketing collateral options as possible – from simple, traditional cardboard retail displays, to high-tech electronic displays for maximum impact. 

In addition, our expert Blitz Teams are on hand to make sure your installation is a success. From conception to installation and monitoring, MegaWorxx will ensure your campaign goes without a hitch. 

Classic marketing displays 

We offer cardboard and plastic POP marketing elements – staples of the retail environment:

  • Merchandise holders 
  • Dump bins  
  • Counter displays
  • Easels
  • Totems
  • Silhouettes
  • Game boxes
  • Free Standing Display Units (FSDU)
  • Shelf edging
  • Gondola End Displays
  • Dummy packs
  • Strut cards
  • Standees
  • Hanging signs
  • Counter Display Units (CDU)
  • Display packs
  • Endcaps
  • Display stands
  • Mobiles
  • Posters and banners
  • On Shelf POS Marketing Displays
  • Promotional Displays 
  • Blitz display – the fastest way to bring attention to your product 

Electronic and interactive displays

For when you’re looking to really wow potential customers!   

  • Illuminated displays 
  • Touchscreen displays and tablets  
  • Video screens and broadcast videos 
  • Digital terminals 
  • Dynamic ads and posters 
  • Rotating or yo-yoing displays 
  • Scrolling messages 
  • Audible displays which play music or ‘speak’ to the customer 
  • Olfactory displays which produce a scent

 

A TURNKEY SOLUTION FOR YOUR BRAND

Get The ROI You Deserve

 

STORE POS COLLATERAL INSTALLATIONS THAT TICK ALL THE BOXES

  • Multi-channel installations.
  • Onsite or offsite installations—what does your brand need?
  • Quick setup so you never have to lose out on sales.
  • You enjoy a return on investment from the get-go.
  • We assist with compliance and audits.
  • POS collateral installation service available in all SA provinces.
  • Blitz team Installations.
  • Speed to Market.
  • 3rd Party Collaboration.
  • Client Access to Reporting to monitor infield activity as it happens and when it happens.

 

POS Marketing Collateral Management & Instore Installation

Retail point of sale collateral installation teams are readily available nationally to ensure efficiency in merchandising and POS collateral management across South Africa to support better planning and execution, with the ability to scale up and down in response to campaign requirements and installation timeframes.

 

Installation- Benefits  

  • Reduction of non-compliance & POS wastage.
  • Speed to Market (1000 stores per week).
  • Relationship management with stakeholders.
  • Management on site.
  • Detailed  Reporting.
  • Partnerships for Success.
  • Blitz Teams – POS Collateral Installation, Maintenance & de-installation.
  • Almost immediate Return on Investments -Speed of Execution.
  • Leading Retail Solutions Brilliantly Executed.
  • Secure Storage of all POS Marketing Collateral.

 

Installation- Cost Drivers

  • Time in Branch- This is worked out from the time we step into the store until the moment we leave the back door. This will entail meeting the manager, explaining the purpose of the visit, negotiating space allocation, actual installation, reporting requirements and final sign off by Store Manager or representative.
  • Installation Complexity- What is actually required to ensure a successful installation?
  • Tool Requirements, Area of placement, Electrical connectivity, drilling etc..
  • Number of Elements – What are we installing and the quantities of each element. Is it in one or more areas of placement around the store?
  • Geographical Location of Outlets- Local versus outlying. Installation compliance rate varies between the two locations as we need to take travel and sleep outs into consideration.
  • Installation Timeframe- Ideal situation would be a week ( 5 working days to activate in 800 outlets) The shorter the time frame, the more expensive the travel cost would be. Routes will need to be duplicated with extra heads.
  • Installation Timing- Store operating times versus actual installation timings. When can we install? Certain outlets will only allow external teams during a specific timeframe.
  • Reporting content -Number of photos and volume of data required.

 

Whether your goal is a massive, nationwide campaign or cost-effective point of sale collateral for a small business, we have the solution for you. 

 

SKILLED, DEDICATED TEAMS PROVIDE THE SUPPORT YOU NEED

When it comes to your money and sales, we make sure there’s no room for error. Your POS collateral installation will take place without a glitch, thanks to the well-trained installers that form part of the MegaWorxx team. You’ll get a dedicated team for your project, providing you with assistance and advice whenever you need it. 

EASY DISTRIBUTION ANYWHERE

Our experience in the market has helped us build a network of resources and partners. We know who we can trust in the industry. This enables us to distribute and offer quality POS Collateral Installations in Johannesburg but also across South Africa. 

 

THE MEGAWORXX WAY BRINGS PEACE OF MIND TO YOU

We understand your need to stay in control of anything related to your sales. For this reason, we prioritize transparency, we can offer immediate communication on any non-compliance issue, and we help you limit wastage. 

Let’s get your POS collateral installation started! 

If you’re ready to…

  • Dramatically boost your sales 
  • Win new customers 
  • Rocket your brand recognition, and
  • Leave your competitors in the dust  

Then it’s time you get in touch with MegaWorxx! 

Frequently Asked Questions

Still looking for more info? We’ve compiled a list of FAQs – check them out!

Does Megaworxx have a national footprint?
  • Yes, we do. We have a national team that is capable to execute across South Africa within the shortest lead times
Can Megaworxx assist with creative and design of POS elements?
  • Yes, we can. We have a dedicated, experienced team who constantly share best practice advice to all our clients.
  • We know what works in your space and we have saved many clients unnecessary production and design cost.
What is your distribution capability?
  • Our 3rd party distribution partners provide us with discounted rates. The savings are then passed onto our clients.
  • Therefore, we have national distribution capability with preferred rates and turnaround times
What are the turnaround times for POS installations?
  • Megaworxx has the capability to flex up and down depending on project scope and client’s installation requirements.
  • We can execute up to 800 stores within 5 working days. However, this can be increased to execute much more to meet the client’s deadline

REQUEST A QUOTE

Simply fill out the form below and our friendly staff will get back to you as soon as possible! Please note that all fields are mandatory.

    Your Details

    POS Installation Details

    Number of Stores?
    Can you submit a store list with addresses?
    Quantity of POS elements to be installed
    Will the Installations be done Locally or Nationally?
    Briefly list elements to be installed per store below
    Would you be able to distribute POS elements to:

    (NB! This can be done directly from your manufacturer or your Warehouse service provider. Client will incur distribution costs if sent to one central point)

    Estimated date of execution?
    What time frame would you require campaign to be executed over?