December 2022

As the name suggests, Brand Activation stands for the process of your company's or brand’s promotion through several brand-oriented experiences. It's a type of direct marketing that has eventually spread throughout the world and is likely to dominate in no time.

If you're planning a marketing event, it's important to make sure that your target audience is the right one. In this post, we'll explain what a target audience is, why they're important when planning a brand activation, and how you can make sure you're getting your brand in front of the right people, at the right time.