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Tips from a marketing agency to improve your brand visibility

You might ask yourself “What is brand visibility?” 

Brand visibility refers to the extent to which your company’s brand, products, and/or services are recognised and seen by its target audience. It encompasses the company’s presence across both online and offline mediums, including social media, advertisements, packaging, events, sponsorships, and more. In essence, it’s about ensuring that the company’s brand is easily identifiable and memorable to consumers. 

Brand visibility has an impact on your business and the more visible your brand is, the bigger the impact. 

It can impact your business through customer recognition and by providing a competitive advantage. It also can foster consumer trust, inspire brand loyalty and increase sales. Well-recognised brands are also often sought after for profitable partnerships and collaborations. 

Brand visibility can be increased through brand activations, as done by MegaWorxx, and can also be measured to a degree through the following.


What percentage of users has actually seen the advertised content

In-View Time

The average time the user spends looking at the content

Video Completion Rate

The percentage of users that watch a video till the end


How many users engage with your content across the various mediums

Sentiment Analysis

Analysing the temperament around posts about your brand

Number of Mentions

The number of users that mention your brand on a daily basis

Tips for increasing your brand visibility 

At MegaWorxx we know the importance of brand visibility and we have a few tips for you on how you can improve your brand visibility. 

Consider your target audience 

Not all strategies work for all audiences. Consider who you want to reach, and determine what your audience wants. Here is an article about “How to find your brand activation target market” that should help with defining your target audience. 

Define your brand identity 

Before you start promoting your brand, ensure that you have a clear and consistent brand identity. This includes your brand’s values, mission, personality, and unique selling points. 


Make sure you know what your audience wants, how you are going to give it to them, and what platforms are popular among them.  

Make your brand worth sharing 

Make sure to create strong impressions, and emotional connections between your brand and your consumers, causing them to be invested in your brand and share it with everyone they know. 

Create High-Quality Content 

Content marketing is a powerful tool for increasing visibility. You should produce high-value, relevant, and engaging content that resonates with your audience. This can include anything from blog posts and videos to infographics, podcasts, and more. 

Leverage Social Media 

People spend an average of between 4 and 6 hours a day on social media, so establish a strong presence on the platforms relevant to your brand. 

Visual Branding 

Use consistent visual elements such as your logo, colour palette, and typography across all platforms. A strong visual identity helps your brand become easily recognisable. At MegaWorxx we can also assist with making your visual branding stand out through in-store merchandising support and custom-built exhibition stands

Optimise for SEO 

These days everyone uses Google or other search engines to find something. So, make sure that your website implements Search Engine Optimisation (SEO) strategies, ensuring that you are top of the page when people search for your products or services. 

Utilise Influencer or Brand Ambassador Marketing 

Influencers and brand ambassadors, like the ones supplied by MegaWorxx, can help expose your brand to a wider audience and lend credibility to your products or services. 

Consistency is Key 

Whatever strategies you implement, maintain consistency in your branding, messaging, and online activity. Consistency helps build trust and familiarity with your audience. 

Improving your brand visibility one step at a time 

A product or service that no one knows about can’t sell, so increasing your brand visibility to the right target audience is crucial to the success of your business. 

Therefore, it is important that you do your research, make sure your brand identity is in alignment with your target audience, and that the high-quality content that you generate is shared by your users. 

Consider making use of brand ambassadors and brand activations, as provided by MegaWorxx, and be consistent in your social media posting. 

By being creative, and consistent you should be able to increase the visibility of your brand with the appropriate brand visibility strategies and see how your sales increase and your customers recognise and recommend your brand. 

Let us help you with improving your brand visibility. Contact us today! 

Written by Tyrell
Tyrell, an accomplished marketing expert with over 13 years of experience, is the driving force behind the business development for Megaworxx, a leading marketing agency. With a strong background that spans from entry-level brand ambassador to executive business development manager, Tyrell brings extensive knowledge and expertise to the table.
Tyrell’s primary focus is on sourcing new business opportunities and showcasing MegaWorxx’ s exceptional return on investment (ROI) and excellence in BTL marketing campaigns. Passionate about brand building and bridging the gap between customers and the brand, Tyrell creates engaging content that facilitates meaningful engagements.