You might ask yourself “What is brand visibility?”
Brand visibility refers to the extent to which your company’s brand, products, and/or services are recognised and seen by its target audience. It encompasses the company’s presence across both online and offline mediums, including social media, advertisements, packaging, events, sponsorships, and more. In essence, it’s about ensuring that the company’s brand is easily identifiable and memorable to consumers.
Brand visibility has an impact on your business and the more visible your brand is, the bigger the impact.
It can impact your business through customer recognition and by providing a competitive advantage. It also can foster consumer trust, inspire brand loyalty and increase sales. Well-recognised brands are also often sought after for profitable partnerships and collaborations.
Brand visibility can be increased through brand activations, as done by MegaWorxx, and can also be measured to a degree through the following.
Viewability
What percentage of users has actually seen the advertised content
In-View Time
The average time the user spends looking at the content
Video Completion Rate
The percentage of users that watch a video till the end
Engagement
How many users engage with your content across the various mediums
Sentiment Analysis
Analysing the temperament around posts about your brand
Number of Mentions
The number of users that mention your brand on a daily basis
Tips for increasing your brand visibility
At MegaWorxx we know the importance of brand visibility and we have a few tips for you on how you can improve your brand visibility.
Consider your target audience
Not all strategies work for all audiences. Consider who you want to reach, and determine what your audience wants. Here is an article about “How to find your brand activation target market” that should help with defining your target audience.
Define your brand identity
Before you start promoting your brand, ensure that you have a clear and consistent brand identity. This includes your brand’s values, mission, personality, and unique selling points.
Research
Make sure you know what your audience wants, how you are going to give it to them, and what platforms are popular among them.
Make your brand worth sharing
Make sure to create strong impressions, and emotional connections between your brand and your consumers, causing them to be invested in your brand and share it with everyone they know.
Create High-Quality Content
Content marketing is a powerful tool for increasing visibility. You should produce high-value, relevant, and engaging content that resonates with your audience. This can include anything from blog posts and videos to infographics, podcasts, and more.
Leverage Social Media
People spend an average of between 4 and 6 hours a day on social media, so establish a strong presence on the platforms relevant to your brand.
Visual Branding
Use consistent visual elements such as your logo, colour palette, and typography across all platforms. A strong visual identity helps your brand become easily recognisable. At MegaWorxx we can also assist with making your visual branding stand out through in-store merchandising support and custom-built exhibition stands.
Optimise for SEO
These days everyone uses Google or other search engines to find something. So, make sure that your website implements Search Engine Optimisation (SEO) strategies, ensuring that you are top of the page when people search for your products or services.
Utilise Influencer or Brand Ambassador Marketing
Influencers and brand ambassadors, like the ones supplied by MegaWorxx, can help expose your brand to a wider audience and lend credibility to your products or services.
Consistency is Key
Whatever strategies you implement, maintain consistency in your branding, messaging, and online activity. Consistency helps build trust and familiarity with your audience.
Improving your brand visibility one step at a time
A product or service that no one knows about can’t sell, so increasing your brand visibility to the right target audience is crucial to the success of your business.
Therefore, it is important that you do your research, make sure your brand identity is in alignment with your target audience, and that the high-quality content that you generate is shared by your users.
Consider making use of brand ambassadors and brand activations, as provided by MegaWorxx, and be consistent in your social media posting.
By being creative, and consistent you should be able to increase the visibility of your brand with the appropriate brand visibility strategies and see how your sales increase and your customers recognise and recommend your brand.
Let us help you with improving your brand visibility. Contact us today!
