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In a bustling marketplace, retail marketing plays a crucial role in attracting customers and driving sales. From the corner store to giant malls, effective marketing strategies are essential for success.

Shopper marketing is a dynamic and evolving field that plays a crucial role in driving sales and influencing consumer behaviour. Unlike traditional marketing, which primarily targets consumers, shopper marketing focuses

In the vast landscape of marketing, understanding the distinction between ATL (Above-the-Line) and BTL (Below-the-Line) strategies is paramount for crafting effective campaigns. ATL marketing casts a wide net, targeting mass

Successful brand awareness efforts can lead to a positive association with your brand, and create loyal repeat customers. 

Black Friday is one of the biggest shopping events of the year, and to stand out in the crowd, you need innovative and effective marketing strategies. Here are a few

Brand visibility refers to the extent to which your company's brand, products, and/or services are recognised and seen by its target audience.

You might have never heard of a brand ambassador, but I can promise you that you have seen one. So, what is a brand ambassador?

Confusion often arises when distinguishing between sponsorship and sponsorship activation, as these terms are closely related but refer to different aspects of the sponsorship process. Let’s clear up some of

Alcoholic advertising on social media has changed how alcoholic brands promote and advertise themselves to their audiences, so you should too.

As the name suggests, Brand Activation stands for the process of your company's or brand’s promotion through several brand-oriented experiences. It's a type of direct marketing that has eventually spread

If you're planning a marketing event, it's important to make sure that your target audience is the right one. In this post, we'll explain what a target audience is, why

Alcohol brand promotions have always been challenging tasks in all corners of the world. Whether it's wine, spirits, beer, or any category of alcohol, direct advertising may feel daunting. In