You might have never heard of a brand ambassador, but I can promise you that you have seen one. So, what is a brand ambassador? They are outgoing and friendly individuals who are hired or chosen by a company or organisation, through a company like MegaWorxx, to represent their brand in a positive light. One type of brand ambassador is one of the friendly people that you see standing at a promotional stand, many times handing out free samples. These are not just random people, but trained promotional staff or sales activators who are knowledgeable about the brand they represent and are key in raising brand awareness. They also interact with the customers and help to promote the products or services.
Brand ambassadors can also be social media influencers, athletes, or celebrities, with an established following, who agree to represent your brand and products in exchange for compensation. It is usually a good idea to pick someone that fits your brand values and has a following representing your target market.
To become a good brand ambassador in South Africa you need to be outgoing, have good communication skills, have marketing/sales knowledge, and have a friendly demeanor.
Brand Ambassadors in your marketing strategy
Brand Ambassadors are part of a marketing strategy by…
- Increasing Reach and Visibility
- Fostering Credibility and Trust
- Providing Targeted Marketing
- Establishing an Emotional Connection
Brand ambassadors are friendly and knowledgeable people who put a face to your brand. If it is an athlete or celebrity, then it would be a well-known face that is trusted by their following to offer them products and services that are credible. A prime example, pun intended, of the efficacy of a celebrity brand ambassador is the hype around the launch of Prime in South Africa. Thousands of young people flocked to Checkers to pay R40 a bottle just because YouTube influencers Logan Paul and KSI endorsed the brand.
But celebrities and athletes are not your only brand ambassadors; promotional staff and sales activators can also be hired to increase the visibility of your brand and to establish connections with customers. They can encourage customers to choose your brand over other brands in-store. They can make customers aware of brands that might have been unknown to them. In-store brand ambassadors are fantastic for introducing new products, especially if samples are involved. A friendly face with branded promotional clothing and a well-designed promotional stand causes consumers to stop and consider the product on offer. It showcases the product in a tangible way and fosters credibility and trust. One of the functions of a brand ambassador is to facilitate active selling as the products are being offered to clients, with their attributes being commended, instead of just sitting on the shelf, hoping to be noticed.
We expand further in our article on How Brand Ambassadors Can Help Your Business.
Improving your marketing strategy
Brand ambassadors can play a crucial role in improving a company’s marketing strategy. They are individuals, who are either influential and well-known personalities, knowledgeable promotional staff, or even satisfied customers, who promote a brand, product, or service on behalf of a company.
They can increase brand awareness through positive word-of-mouth, endorsement, and physically promoting the products or service in high visibility areas. Positive word-of-mouth is a powerful marketing tool and an excellent marketing strategy.
Having a brand ambassador from MegaWorxx endorsing your products can add credibility to a brand and help establish trust with potential customers.
Brand ambassadors can also humanise a brand by sharing personal experiences and stories related to the products or services. A personal touch can create a stronger emotional connection with the target market and encourage them to try it for themselves
Using brand ambassadors can be a more cost-effective marketing strategy, compared to traditional advertising campaigns and they can often provide valuable feedback about products or services, which helps the company to identify areas for improvement.
Brand ambassadors are perfect for raising brand awareness at events like exhibitions, trade shows, and sporting events. They take your product straight to the consumers and can make a huge impact on your marketing strategy.
Have a look at how MegaWorxx can help your brand with brand ambassadors in South Africa and other forms of brand activation at marketing events.
It is important to get the right brand ambassador, whether they are promotional staff, sales activators, influencers, or other celebrities because your choice of brand ambassador can make all the difference in your marketing strategy.
Contact MegaWorxx and let us help you to choose the right brand ambassadors and make that positive impact on your business.
