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6 Popular types of outdoor brand activations

Outdoor brand activations and events are some of the most effective ways of building brand recognition. When you take your message outdoors, you’re able to reach local customers who might never come across your company online.    And when you partner with the right brand activation agency, they can be a lot of fun too!    […]

Brand Ambassadors

How to Become a Brand Ambassador

Everywhere you look in the media, you’re confronted by a multitude of brands all trying to get your attention. Mainstream media and social media are flooded with different brands positioning themselves strategically to reach their target audience. It’s all about how many eyes they can get on their products and services which ultimately translates into […]

POS Collateral Installation

10 Things to Consider When Planning a POS Collateral Installation

Point of Sale (POS) and Point of Purchase (POP) marketing displays and other collateral are some of the simplest, yet most effective ways to draw consumer attention and increase sales.     What is POS Collateral?   Firstly though, what exactly is POS / POP collateral? In this case, by ‘collateral’ we are referring to the […]

Brand Activation Agency

How to Choose a Good Brand Activation Agency

In today’s highly competitive world of business, you need to find unique and effective ways to make your brand stand out. No matter what sort of industry you are in, you will always face stiff competition from rivals, so the more you can do to promote your brand, the better it will be for the […]

Brand Activation Events

Tips on Launching Brand Activation Events

When it comes to the success of your business, raising brand awareness is vital in today’s competitive world. You need to find ways of bringing the goods and services that you offer to the attention of your target audience, and there are various ways in which you can achieve this goal. By developing the right […]

Experiential marketing

How Experiential Marketing Can Be Used to Build Brands

What do you think when the popup ad blocks the text you’re reading on a website? Ugh! Not again!  Here’s the unfortunate truth: it’s probably how many people feel about your marketing too. Unless you’re catching attention with something different than the usual flyer, Facebook post or even email campaign, your advertisements are being ignored…skimmed […]

Brand Activation – Why No Company Should Take it Lightly – 5 Tips Included

Answer this question honestly: how well is your brand REALLY doing? In a harsh economic climate, we can’t blame any business owner that’s battling to achieve high sales figures. But don’t be too easy on yourself either. You may be surprised how a marketing tool like brand activations can make a difference, even in current […]