Everywhere you look in the media, you’re confronted by a multitude of brands all trying to get your attention. Mainstream media and social media are flooded with different brands positioning themselves strategically to reach their target audience. It’s all about how many eyes they can get on their products and services which ultimately translates into sales.
Being a brand ambassador makes you an asset that can help the company reach its objectives. But take note, in the world of brand ambassadors that term has different meanings because the space is so nuanced. Let’s dive into the different types of brand ambassadors and how you can become one.
Brand Ambassador or Influencer?
It’s important to differentiate between the role of the influencer on social media and a brand ambassador. Here’s the lowdown:
- Influencer: An influencer usually has a large following online and becomes a viable option for different companies to use as a platform to promote their brands. Influencers promote brands by showing their followers how they use them personally. The relationship between an influencer and the brand is usually short-lived. Influencers always get paid for promoting a brand.
- Brand Ambassadors: They usually form a long-term relationship with the company and brand and take pride in promoting the brand via word of mouth or online. Brand ambassadors usually believe in the brand they are promoting. Their association with the brand is genuine and they can sometimes promote the brand for free.
The Different Types of Brand Ambassadors
These are the various ways to be a brand ambassador for any company:
- Become a brand ambassador at events where you’ll wear branded clothing of the company and promote the brand via word of mouth or by demonstrating how the product works.
- You can also be a brand ambassador online using your own social media account to promote the brand on Instagram, Facebook or other social media platforms.
- If you’re into blogging and have a large following you can use that platform to promote a brand and get paid for doing so.
- Loyal customers of a specific brand sometimes become brand ambassadors for free because they love the brand so much and get free bragging rights.
How to Get started
Here are some easy tips to get started:
- Start networking in your social circles and online to make new contacts and see which companies, like MegaWorxx, are looking for brand ambassadors.
- Be authentic and align yourself only with brands that speak to your values and lifestyle
- Always engage the customer base of different brands so you have awareness and can generate good content for the brand.
- Start building a recognisable image online and in person, it will draw people to you.
Being a brand ambassador can be rewarding both monetary and emotionally. Simply knowing you’re helping a certain brand gain prominence and increase its customer base is empowering.
Use your influence and networking abilities wisely because many people will be listening attentively to what you say. Always stay authentic when promoting any brand. Brands come and go but your character and name will forever be yours to protect.