Outdoor brand activations and events are some of the most effective ways of building brand recognition. When you take your message outdoors, you’re able to reach local customers who might never come across your company online.
And when you partner with the right brand activation agency, they can be a lot of fun too!
What is brand activation?
Brand activation, also known as marketing activation, is all about finding ways of introducing your business to new customers and the public at large.
This is often done in-person, where trained brand ambassadors invite members of the public to test out your products or services. Placing a stand at a trade show or expo, or hosting an in-store event at a retail store or in a shopping mall are all examples of brand activation.
A dedicated brand activation company like MegaWorxx can help you with every stage of this process, from coming up with a winning concept, to ensuring everything goes without a hitch on show day.
Outdoor brand activations vs indoor brand activation in South Africa
One of the things we enjoy most about being a brand activation company in Gauteng is our awesome weather! This means we’re often able to take our clients’ events outdoors, which comes with several benefits:
- Space! Indoor brand activations, especially in retail environments and at expos, usually come with floor space restrictions. Outside, we can spread out and put on some really impressive displays.
- Greater exposure to the public. Outdoor events often attract lots of interested passers-by, as they’re visible from far away.
- Natural lighting. Sunlight makes people happier, and instantly forms a better association with your brand.
- Eye-catching. With indoor events, your brand messaging is competing with lots of other distractions. Out in the open, you’ll have potential customers’ full attention!
Kinds of outdoor brand activations
Convinced? Here are just some of the different types of outdoor marketing activations in Johannesburg you could consider.
Organising a family fun day, bring ‘n braai event, concert, sports or fundraising event for charity are all sure-fire ways to create goodwill around your brand.
Branded shipping containers
Many brand activation companies in South Africa are realising the awesome potential of branded containers for outdoor promotional events, and we’re no exception!
These versatile containers can be used for all sorts of outdoor brand activations, including:
Containers can be transformed into portable showrooms to demonstrate a new product or service to the public.
Coupled with special discounts, pop-up retail stores are particularly effective, because passers-by know the store will only be there for a limited time. This encourages them to check it out right then and there!
One of the coolest features of our branded containers is that you can move them around easily. Once you’ve identified a new target market, you can easily pack up your showroom and take it there.
Combined with some promotion on social media, product giveaways can create a flurry of excitement around your brand, and have new customers flocking to you! They’re also highly likely to spread the word to their friends, flaunting their new goodies for all their followers to see.
Branded trucks and vehicles:
Perhaps the ultimate accessory of all for outdoor activations are branded trucks. They’re a particularly good option if you have a lot of venues you want to host events at. Nationwide tour? No problem!
Even better, aside from being able to house all sorts of promotional collateral and marketing displays, branded trucks advertise your brand everywhere they go, sort of like moving billboards.
We hope this post has inspired you to get your brand out there into the big wide world!
As one of the leading brand activation companies in South Africa, MegaWorxx is committed to making your event a success. Get in touch today to find out how.