With so many marketing strategies now focusing purely on online channels, live events instantly help your brand stand out. They provide a valuable chance to interact with your customers face-to-face and create that human connection that’s so often missing in this digital age.
But why is event marketing important, and how will you make your event successful? Read on to find out!
What is event management?
Event management is defined as the process of organising and planning a live event. There are many different types of event marketing and event management. Here are some common types of event management:
- Brand activations
- Exhibitions, expos, trade shows, and networking events
- POS installations and instore merchandising with brand ambassadors
- Field marketing
The importance of event marketing
Different events require different event marketing strategies. Knowing how you are going to organise the event is very important, but it’s just as important to create buzz around the day and attract potential customers too.
In this case, digital and real-world media can work hand in hand. If you’re going to be handing out free samples, for example, make sure to spread the word on social media so people can share the event with their friends in the area.
Tips for running a successful event:
If you’re planning on hosting an event, there are a few things you can do to ensure its success. First, it’s important to choose the right venue. Consider the size of the event and make sure the venue is large enough to accommodate everyone comfortably.
Remember that some industries and products are better suited to certain types of events. For example, it wouldn’t make a whole lot of sense to do an alcohol brand activation at a venue or event that’s designed for children! Getting your products in front of the right audience is the whole point of event marketing, so it’s best to be very thorough in this stage of your planning.
It’s also important to think about the location – is it easily accessible and close to public transportation?
Once you’ve found the perfect venue, it’s time to start promoting the event. Use social media, word of mouth, and any other means of marketing at your disposal.
Another key element of a successful event is a good organisation. Make sure you have a clear plan for how everything will run on the day of the event. Have a designated team to help with set-up, registration, and tear-down.
And finally, don’t forget to follow up with your customers or guests after the event. Thank them for coming and take note of any feedback they may have. By following these tips, you’ll be well on your way to hosting a successful event.
How can Megaworxx help?
At Megaworxx, we’re event management experts! If you’re not sure what kind of venue, event or activation will work best for your brand, give us a shout and we’ll be happy to offer advice.
We can also assist with the design of eye-catching exhibition stands for expos, virtual events, as well as innovative branded shipping containers and branded trucks to help you boost brand recognition and awareness.
Whatever your company does, MegaWorxx can help get your brand in front of your ideal customers. Get in touch today!